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Implementation intention : ウィキペディア英語版 | Implementation intention
An implementation intention (II) is a self-regulatory strategy in the form of an "if-then plan" that can lead to better goal attainment, as well as help in habit and behavior modification. It is subordinate to goal intentions as it specifies the ''when'', ''where'' and ''how'' portions of goal-directed behavior. The concept of implementation intentions was introduced in 1999 by psychologist Peter Gollwitzer.〔Gollwitzer, P. M. (1999). Implementation intentions: Strong effects of simple plans. American Psychologist, 54, 493-503.〕 Studies conducted in 1997 and earlier showed that the use of implementation intentions can result in a higher probability of successful goal attainment, by predetermining a specific and desired goal-directed behavior in response to a particular future event or cue.〔Gollwitzer, P. M., & Brandstaetter, V. (1997). Implementation intentions and effective goal pursuit. Journal of Personality and Social Psychology, 73, 186-199.〕 ==History== The concept of implementation intentions originated from research on goal striving throughout the late 1980s and 1990s. Developing research suggested that "the correlations between intentions and behavior are modest, in that intentions account for only 20% to 30% of the variance in behavior." Strong intentions ("I strongly intend to do X") were observed to be more often realized than weak intentions. Past behavior still tended to be a better predictor for a person's future behavior when it was compared to goal intentions. The research also suggested that the weak intention-behavior relation is a result of people having good intentions, but failing to act on them.〔Gollwitzer, P. M. (1999). Implementation intentions: Strong effects of simple plans. American Psychologist, 54, 493-503.〕 This inspired a growing body of research to help determine ways in which peoples' good intentions could be made more effective in accomplishing desired goals. Emerging research proposed the notion that successful goal attainment is in part attributable to the manner in which goal setting criteria are framed. For example, a person will perform better when set goals are challenging and specific as compared to goals that are challenging but vague (known as the goal-specificity effect).〔Locke, E. A., Latham, G. P., (1990). A theory of goal setting & task performance. In: Englewood Cliffs, NJ, US: Prentice-Hall, Inc. (1990). xviii, 413 pp.〕 Emerging research also suggested a goal-proximity effect (wherein proximal goals lead to better performance than distal goals).〔Bandura A, & Dale H. (1981), Cultivating competence, self-efficacy, and intrinsic interest through proximal self-motivation, Journal of Personality and Social Psychology, Vol 41(3), Sep 1981, 586-598.〕 The strategy of implementation intentions was developed on the basis of these findings.
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